网络研讨会:全球葡萄酒市场——统计数据、趋势和展望

Thursday, March 18th, 2021 @ 10:00 am ET

加入我们的现场网络研讨会,深入了解全球葡萄酒市场。

大家好!

我们将举办一场 40 分钟的葡萄酒市场现场网络研讨会。

与我们一起获取围绕生产和贸易的主要宏观经济统计数据,并讨论冠状病毒的挑战和市场最近的未来。

我们邀请业界的演讲者分享他们对如何度过这个困难时期的看法。

聆听来自世界各地的企业家的故事并分享您的故事!

背景

COVID-19 大流行引发了欧盟市场的显着转变,尤其是葡萄酒市场。大流行影响各种市场参数:宏观经济表现、销售渠道、供应链、消费者行为和价格。

尽管天气条件有利,但欧盟的葡萄收成在 2020 年仍低于平均水平,因为生产者协会和各国政府限制产量以减轻大流行对葡萄酒市场的负面影响。初步数据显示,尽管 2020 年下半年表现有所改善,但总体而言,欧盟葡萄酒年产量预计将略有下降。

库存管理问题和传统分销渠道的状况代表了当前市场环境中的巨大不确定性。根据现有估计,受抗疫措施影响最大的 HoReCa 细分市场(酒店、餐厅、咖啡馆)占据了葡萄酒市场约 30% 的销量和 50% 的价值。边境关闭使情况更加恶化,导致旅游业空前减少,而旅游业在主要葡萄酒生产国的 GDP 中的作用相当大。

大量葡萄酒在专门商店出售,这些商店在隔离期间也关闭了。虽然超市板块葡萄酒消费增速略有上升,但并未弥补其他销售渠道的下滑。葡萄酒需求下降恶化了国外经销商和进口商的处境,加剧了疫情对欧洲葡萄酒行业的负面影响。

随着检疫限制的放松,需求情况应该会略有好转,但总的来说,预计出口供应的全面恢复和进口国HoReCa部门的工作将需要很长时间。此外,许多国家的消费者收入因危机而下降,加剧了价格竞争。

音箱

Alexander Somville
Pernod Ricard
Alexander Somville
Head of Digital Marketing

Responsible for digital marketing in the region of EMEA LATAM region. Working with the key countries in the Pernod Ricard Group to accelerate digital in the business. Supported by a team in Mexico, South Africa, and Paris.

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20. Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Arnaud Valour
Valour-Lemaire
Arnaud Valour
Managing Partner

Call me crazy or rather insatiable! I guess it is only a question of how many things you can love and handle at the same time. I distill amazing French organic spirits, manage an epic wineshop, train awesome pros and pros in the making and make sure companies, big and small, are set on the right path in reaching their objectives.

Bespoke Craft Spirits

Bernardo Carvalho
SOGRAPE
Bernardo Carvalho
EXPORT MANAGER & INTERNACIONAL E-Commerce DEVELOPER

Responsible for markets such as Ireland & UK, Europe (Nordics, Spain, Italy, Cyprus, Germany, Holland, etc...), Middle East, Asia & Pacific and recently (2015) appointed as responsible for North America

Since it was founded in Portugal more than 75 years ago, Sogrape has always demonstrated a gift for anticipating the future. From a single winery in the Douro Valley, focused on the production of Mateus Rose, the company has become global, doing business in more than 120 markets and owning c.1,600 hectares of vineyards in Portugal, Spain, Chile, Argentina, and New Zealand. To offer top-quality wines and great brands is a common belief shared by all group companies now spread throughout 11 countries.

Graham Cox
West London Wine School
Graham Cox
Chief Steward

Team management/people skills, customer service, sales growth delivery, key account negotiation, recruitment, strategic planning, budget management, mentoring & coaching

West London Wine School is an education and training centre specializing in wine, beer and spirits tastings and courses, for both enthusiasts and professionals alike.

Ivan Borovoi
IndexBox Inc.
Ivan Borovoi
Market Analyst, Editor

Ivan Borovoi is a market analyst and editor at IndexBox Inc.

For over 10 years now, IndexBox has been conducting market research, completing consulting work, and selling reports.

Lars Granat Jensen
RareWine
Lars Granat Jensen
Group CMO

RareWine was founded in 2006 by the Danish entrepreneur Rasmus Nielsen. The drive and passion that initially established RareWine still ring true today. We offer fine and rare wines from all over the world including Bordeaux, Burgundy, Champagne, Rhône, Italy, Spain, the USA, and Australia With more than 25.000 bottles representing more than 2.500 different wines and vintages from the best and most exclusive wine producers in the world, we offer the most comprehensive selection of fine wines in Scandinavia.

Lars Granat Jensen is one of the pioneers in terms of social media marketing. Lars is CMO of RareWine Group and former Creative Director and partner at prizewinning advertising agency KONXION. A company that handles a wide range of the country’s greatest brands and personalities.

Mara De Miguel
Wine Consultant
Mara De Miguel
Wine Consultant

Consultant. Buyer. Marketing & Export. Food Industry. Founder at Bag in Box Cordoba

I am really passionate and hand on about food & beverage around the World. Do you have any new ideas about marketing, history telling, or any interesting project in the Food Industry? Maybe I can help you. Contact me!

免费数据: Wine - World