World - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Apr 1, 2024

World - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights

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Toilet Paper Market

Toilet paper market: discover new data empowered by an Ai-driven BI tool. Datasets include companies, consumption, exports, production, trade, market prices, market size, and imports. Here is a breakdown by country, including the U.K., Russia, the Middle East, the U.S., China, Africa, EU, and Latin America. Market dynamics and forecast to 2030 are also provided in the snapshots.


Get FREE access to the latest REPORT on the Toilet Paper Market. Make informed decisions with market maps on the DASHBOARD. Download datasets on the TABLE page.

Toilet Paper - World's Largest Markets

RatingCountry
1China
2United States
3India
4Japan
5Indonesia

In value terms, the largest toilet paper markets worldwide were China, the United States and India, with a combined 35% share of the global market. These countries were followed by Japan, Indonesia, Nigeria, Brazil, Pakistan, Russia, the UK, Germany, Mexico and Bangladesh, which together accounted for a further 24%.

Mexico saw the highest rates of growth with regard to market size, among the main consuming countries over the period under review, while toilet paper market for the other global leaders experienced a decline in the market figures.

Toilet Paper Prices

Lowest Prices - FOB - Top Exporters

COUNTRY201920202021CAGR,
2019-2021
USD per ton
China38642762783-55.0%
Slovakia1275123712830.3%
Austria1434143114851.8%
Poland1547149615510.1%
France167215441558-3.5%
Spain166616261628-1.1%
Italy1603161917233.7%
Germany1712167817400.8%
El Salvador1735196817440.3%
Mexico1566170018167.7%
Portugal1755186418863.7%
Sweden1911187219420.8%
Canada2045219023266.6%
Average196118461667-7.8%

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Canada ($2,326 per ton), while China ($783 per ton) was amongst the lowest.

From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Mexico, while the other global leaders experienced more modest paces of growth.

Highest Prices - CIF - Top Importers

COUNTRY201920202021CAGR,
2019-2021
USD per ton
Canada2345248723790.7%
Norway236923102339-0.6%
Ireland226618622122-3.2%
Belgium1619181518175.9%
Switzerland1715161117912.2%
United States1692164417642.1%
France1628159016280.0%
Netherlands1576151816081.0%
Germany1563155915951.0%
Hong Kong SAR1426139614721.6%
Czech Republic1314135214685.7%
Saudi Arabia147113041373-3.4%
Denmark15011084961-20.0%
Average1690164716990.3%

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Canada ($2,379 per ton), while Denmark ($961 per ton) was amongst the lowest.

From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Belgium, while the other global leaders experienced more modest paces of growth.

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Toilet Paper - Top Importers

COUNTRY201920202021CAGR,
2019-2021
billion USD
United States0.30.50.31.8%
Germany0.30.30.3-10.2%
Netherlands0.20.20.24.8%
France0.20.20.2-2.9%
Canada0.10.20.1-6.4%

In value terms, the largest toilet paper importing markets worldwide were the United States ($340M), Germany ($254M) and the Netherlands ($176M), together accounting for 22% of global imports. These countries were followed by France, Canada, Hong Kong SAR, Norway, Belgium, Saudi Arabia, the Czech Republic, Denmark, Ireland and Switzerland, which together accounted for a further 32%.

The Czech Republic saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Toilet Paper - Top Exporters

COUNTRY201920202021CAGR,
2019-2021
billion USD
Germany0.40.30.3-6.3%
Canada0.20.20.24.7%
Sweden0.20.20.2-1.3%
Italy0.20.20.2-1.1%
El Salvador0.20.10.24.9%

In value terms, the largest toilet paper supplying countries worldwide were Germany ($327M), Canada ($210M) and Sweden ($197M), together accounting for 21% of global exports. These countries were followed by Italy, El Salvador, Poland, France, Mexico, Spain, Portugal, Austria, China and Slovakia, which together accounted for a further 39%.

Mexico recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Toilet Paper - Market Forecast

Driven by rising demand for toilet paper worldwide, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of for the period from 2021 to 2030, which is projected to bring the market volume to by the end of 2030.

Toilet Paper - Product Coverage

  • HS 481810 - Paper; toilet paper

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global toilet paper market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17221120 - Toilet paper

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Proctor & Gamble, Kimberly Clark Corp., Georgia-Pacific, Private Label, Oasis Brands, Unicharm, Metsa, Hengan, Sofidel, SCA, Vinda International Holdings, Shandong Kaiyuan Paper Industry Co., Richer Paper (Shanghai) Co., Weifang Lancel Hygiene Products Co., Sunlive (Dicallo) Group Co., Shandong Hejiale Sanitary Products Co., Shanghai Clean Paper Co., Pudumjee Group, Royal Tissue Products, Suzano, Papelera San Andres De Giles SA, Cepas Argentinas S.A.

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023
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Free Data: Toilet Paper - World