World - Tea - Market Analysis, Forecast, Size, Trends and Insights
Report Update: May 1, 2024

World - Tea - Market Analysis, Forecast, Size, Trends and Insights

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Global Tea Market Size

The global tea market size was valued at USD 49.46 billion in 2019 and is expected to reach USD 73.39 billion by 2027, exhibiting a CAGR of 4.8% during the forecast period. Tea is one of the most consumed beverages globally, which has created a massive demand for tea worldwide. Additionally, the rise of tea as a luxury product and its perceived health benefits are further driving the growth of the global tea market.


The Asia-Pacific region dominates the global tea market, accounting for more than 60% of the market share in 2019. The increasing population, higher disposable income, and high tea consumption across countries like China, India, and Japan, are the key factors driving the growth of the market in the region. Moreover, the interest in healthy lifestyles and wellness has increased the demand for tea in the region.


On the basis of types, the global tea market can be segmented into black tea, green tea, and fruit/herbal tea. Black tea is the most widely consumed type of tea and is expected to continue its dominance in the market during the forecast period. However, green tea is expected to witness high growth due to its numerous health benefits. Fruit/herbal tea, on the other hand, is experiencing an increasing demand among consumers looking for healthy beverage options, offering innovation in taste, and natural health benefits.


Moreover, the increasing demand for ready-to-drink (RTD) tea is contributing to the growth of the global tea market. RTD tea is convenient for consumers to drink on-the-go, and various flavors and packages have been launched by manufacturers to attract more consumers. Additionally, the growing trend of e-commerce has further helped in the growth of the tea market as customers can find a wider variety of tea products online.


However, the high cost of tea and the availability of alternatives like coffee and energy drinks are likely to impede the growth of the global tea market. Additionally, the COVID-19 pandemic has hit the tea industry, with tea production getting disrupted due to the lockdown in various countries, resulting in lower supply.


Nevertheless, the global tea market is still expected to grow, driven by factors like the increasing demand for healthy beverage options, steady growth in the ready-to-drink tea segment, and various flavors- and lifestyle-based tea products. Manufacturers are taking precautions to ensure safety, and investments in sustainable tea production practices and innovative packaging solutions could help sustain and drive growth in the tea market during and after the pandemic period.

This report provides an in-depth analysis of the global tea market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 667 - Tea

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Unilever, Pickwick, Akbar Tea, Ahmad Tea, Ringtons, Tata Global Beverages, Associated British Foods, Dilmah Ceylon Tea Company PLC, Bushells, Madame Flavour, M. M. Ispahani Limited, Matte Leao, DavidsTea, Teekanne, Restaurant Brands International, Ten Fu Group, Betjeman & Barton, Fauchon, Kusmi Tea, Laduree, Le Palais des Thes, Mariage Freres, TeaGschwendner, Teekampagne, Teabox, Luk Yu, Godrej Tea, Gujarat Tea Processors & Packers Ltd, Limtex, Society Tea, Madhu Jayanti International, Sariwangi, Barry's Tea, Bewley's, Wissotzky Tea, Harada Tea Processing Co., Ito En, BOH Tea Plantation, Giribandhu Tea Estate, Sabah Tea, Rakura tea, Zealong, Tapal Tea, TWG Tea, Alghazaleen Tea, BPL Teas, Heladiv, Mlesna, Caykur, American Tea Room, Argo Tea, Bigelow Tea Company

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY
  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Harvested Area, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Area Harvested, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Harvested Area, By Country, 2023
    25. Harvested Area, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023
Store
Blog
Event
Exploring the Top Import Markets for Tea
Apr 8, 2024
Eye 108

Discover the top import markets for tea around the world based on data from the IndexBox market intelligence platform.

Tea Market Outlook: Consumer Behaviour and Trends
Jun 5, 2022
Eye 4629

The tea market is growing rapidly, with new brands and products emerging all the time. But what trends are driving this growth?

Global Tea Market Overcame $25B, Growing Robustly Over the Last Decade
Feb 5, 2020
Eye 674

The global tea market revenue amounted to $25.9B in 2018, picking up by 7.7% against the previous year. Overall, the total market indicated strong growth from 2007 to 2018: its value increased at an average annual rate of +4.3% over that period. Global

Which Country Consumes the Most Tea in the World?
Feb 9, 2018
Eye 3002

Global tea consumption amounted to X thousand tons in 2015, growing by +X% against the previous year level.

Which Country Imports the Most Tea in the World?
Jan 25, 2018
Eye 1622

Global tea imports amounted to X thousand tons in 2015, declining by -X% against the previous year level.

Which Countries Export the Most Tea?
Mar 7, 2017
Eye 1322

From 2008 to 2015, global exports on the tea market showed mixed dynamics, amounting to X thousand tons in 2015. In value terms, they dropped to X million USD in 2015, which was X million USD less than the year before.

Which Countries Consume the Most Tea?
Mar 1, 2017
Eye 1555

The global tea market showed an upward trend from 2008 to 2013 and reached a peak at X thousand tons. However, in 2014, dynamics downturned. During the next two years, the global tea market decreased to X thousand tons.

Which Countries Import the Most Tea?
Feb 27, 2017
Eye 1783

The volume of total imports on the global tea market in 2015 stood at X thousand tons. In value terms, imports of tea decreased to X million USD in 2015, which was X million USD (X%) less than the year before.

Which Countries Produce the Most Tea?
Feb 23, 2017
Eye 1593

From 2008 to 2013, global tea market production showed steady growth, reaching its peak level at X thousand tons. It was followed by a slight shrinkage over the next two years to X thousand tons in 2015.

Tea Market - Tangible Ambitions for Growth in Africa
Oct 6, 2016
Eye 4361

Cost-effective labour, plenty of market opportunities and increasing demand from importers are all factors that are making the African tea industry appear an attractive prospect for investors on global tea market. However, political instability and poo

Free Data: Tea - World