World - Organic Surface Active Agents - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 10, 2024

World - Organic Surface Active Agents - Market Analysis, Forecast, Size, Trends and Insights

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Organic Surface Active Agent And Washing Preparation Market

The article discusses the positive trend in the global market for organic surface active agents and washing preparations with an anticipated increase in consumption volume and market value from 2022 to 2030. China leads in both consumption and production, followed by the United States and India. Turkey shows the highest growth rate in market size, while the Philippines demonstrates a significant increase in import value over the period under review. Washing and cleaning preparations not put up for retail sale dominate in exports and imports, with a notable increase in average export prices across the board.

Market Forecast

Driven by increasing demand for organic surface active agents and washing preparations worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.4% for the period from 2022 to 2030, which is projected to bring the market volume to 105M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.2% for the period from 2022 to 2030, which is projected to bring the market value to $202.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Organic Surface Active Agents And Washing Preparations

In 2022, after eight years of growth, there was decline in consumption of organic surface active agents and washing preparations, when its volume decreased by -2.9% to 87M tons. The total consumption volume increased at an average annual rate of +2.4% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. The growth pace was the most rapid in 2020 when the consumption volume increased by 8.4%. Over the period under review, global consumption of reached the peak volume at 89M tons in 2021, and then contracted modestly in the following year.

The revenue of the market for organic surface active agents and washing preparations worldwide reduced modestly to $145.6B in 2022, shrinking by -2.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.6% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $149.2B, and then shrank in the following year.

Consumption By Country

China (19M tons) constituted the country with the largest volume of consumption of organic surface active agents and washing preparations, comprising approx. 22% of total volume. Moreover, consumption of organic surface active agents and washing preparations in China exceeded the figures recorded by the second-largest consumer, the United States (9.2M tons), twofold. The third position in this ranking was taken by India (4.3M tons), with a 4.9% share.

In China, consumption of organic surface active agents and washing preparations increased at an average annual rate of +8.8% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of consumption growth: the United States (-0.1% per year) and India (+0.2% per year).

In value terms, the largest organic surface active agent and washing preparation markets worldwide were China ($25.3B), the United States ($23B) and Turkey ($16.6B), together comprising 45% of the global market.

In terms of the main consuming countries, Turkey, with a CAGR of +8.7%, saw the highest rates of growth with regard to market size over the period under review, while preparations for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of organic surface active agent and washing preparation per capita consumption in 2022 were Turkey (34 kg per person), Italy (31 kg per person) and Germany (30 kg per person).

From 2012 to 2022, the most notable rate of growth in terms of preparations, amongst the main consuming countries, was attained by China (with a CAGR of +8.3%), while preparations for the other global leaders experienced more modest paces of growth.

Production

World Production of Organic Surface Active Agents And Washing Preparations

In 2022, after eight years of growth, there was significant decline in production of organic surface active agents and washing preparations, when its volume decreased by -5.1% to 85M tons. The total output volume increased at an average annual rate of +2.1% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The pace of growth was the most pronounced in 2020 with an increase of 11% against the previous year. Over the period under review, global production of hit record highs at 90M tons in 2021, and then dropped in the following year.

In value terms, production of organic surface active agents and washing preparations reduced to $126.6B in 2022 estimated in export price. The total output value increased at an average annual rate of +1.8% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 with an increase of 24%. Over the period under review, global production of reached the peak level at $155B in 2019; however, from 2020 to 2022, production failed to regain momentum.

Production By Country

China (20M tons) constituted the country with the largest volume of production of organic surface active agents and washing preparations, comprising approx. 24% of total volume. Moreover, production of organic surface active agents and washing preparations in China exceeded the figures recorded by the second-largest producer, the United States (9.7M tons), twofold. The third position in this ranking was taken by India (4.4M tons), with a 5.1% share.

In China, production of organic surface active agents and washing preparations expanded at an average annual rate of +8.1% over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: the United States (-1.2% per year) and India (-0.6% per year).

Imports

World Imports of Organic Surface Active Agents And Washing Preparations

After ten years of growth, overseas purchases of organic surface active agents and washing preparations decreased by -38.1% to 24M tons in 2022. Overall, imports saw a mild reduction. The growth pace was the most rapid in 2019 with an increase of 6.6%. Global imports peaked at 39M tons in 2021, and then reduced remarkably in the following year.

In value terms, imports of organic surface active agents and washing preparations shrank significantly to $45.6B in 2022. Over the period under review, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when imports increased by 14% against the previous year. As a result, imports attained the peak of $67.6B, and then fell rapidly in the following year.

Imports By Country

The United States (1,836K tons), Germany (1,339K tons), France (1,160K tons), Belgium (866K tons), Canada (759K tons), the Netherlands (740K tons), the UK (739K tons), China (518K tons), Poland (510K tons), Italy (487K tons), the United Arab Emirates (428K tons) and Spain (418K tons) represented roughly 41% of total imports in 2022. The Philippines (396K tons) held a little share of total imports.

From 2012 to 2022, the biggest increases were recorded for the Philippines (with a CAGR of +9.9%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest organic surface active agent and washing preparation importing markets worldwide were the United States ($3.4B), Germany ($2.9B) and France ($2B), with a combined 18% share of global imports. The UK, China, Canada, Belgium, the Netherlands, Italy, Poland, Spain, the United Arab Emirates and the Philippines lagged somewhat behind, together accounting for a further 27%.

The Philippines, with a CAGR of +10.7%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

In 2022, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (21M tons) was the main type of organic surface active agents and washing preparations, generating 85% of total imports. It was distantly followed by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (2.6M tons), committing an 11% share of total imports. Anionic surface-active agents (excluding soap) (660K tons) held a relatively small share of total imports.

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale was also the fastest-growing in terms of imports, with a CAGR of +3.1% from 2012 to 2022. anionic surface-active agents (excluding soap) (-9.0%) and washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-11.6%) illustrated a downward trend over the same period. From 2012 to 2022, the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale increased by +31 percentage points.

In value terms, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($40.3B) constitutes the largest type of organic surface active agents and washing preparations imported worldwide, comprising 88% of global imports. The second position in the ranking was held by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale ($3B), with a 6.6% share of global imports. It was followed by anionic surface-active agents (excluding soap), with a 2.5% share.

From 2012 to 2022, the average annual rate of growth in terms of the value of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale imports totaled +4.0%. With regard to the other imported products, the following average annual rates of growth were recorded: washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-13.3% per year) and anionic surface-active agents (excluding soap) (-9.2% per year).

Import Prices By Type

In 2022, the average import price for organic surface active agents and washing preparations amounted to $1,913 per ton, growing by 9.1% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%. The growth pace was the most rapid in 2021 when the average import price increased by 9.3% against the previous year. Over the period under review, average import prices attained the maximum in 2022 and is expected to retain growth in the immediate term.

Prices varied noticeably by the product type; the product with the highest price was non-ionic surface-active agents (excluding soap) ($2,946 per ton), while the price for washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale ($1,172 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+0.8%), while the other products experienced mixed trends in the import price figures.

Import Prices By Country

In 2022, the average import price for organic surface active agents and washing preparations amounted to $1,913 per ton, growing by 9.1% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%. The pace of growth appeared the most rapid in 2021 when the average import price increased by 9.3% against the previous year. Global import price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was China ($3,325 per ton), while the Philippines ($1,326 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+3.7%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Organic Surface Active Agents And Washing Preparations

In 2022, shipments abroad of organic surface active agents and washing preparations decreased by -43% to 22M tons for the first time since 2016, thus ending a five-year rising trend. Over the period under review, exports recorded a pronounced descent. The pace of growth was the most pronounced in 2020 when exports increased by 9.8%. Over the period under review, the global exports of hit record highs at 39M tons in 2021, and then fell significantly in the following year.

In value terms, exports of organic surface active agents and washing preparations fell notably to $44.4B in 2022. In general, exports saw a slight downturn. The most prominent rate of growth was recorded in 2020 with an increase of 14% against the previous year. Over the period under review, the global exports of reached the maximum at $69.8B in 2021, and then shrank sharply in the following year.

Exports By Country

The United States (2.3M tons), China (2.1M tons), Belgium (1.7M tons), Germany (1.6M tons), Italy (1.1M tons), Poland (1M tons), the Netherlands (0.9M tons), Spain (0.9M tons), France (0.8M tons), the UK (0.7M tons), Turkey (0.7M tons) and South Korea (0.5M tons) represented roughly 65% of total exports in 2022. Indonesia (481K tons) took a little share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Turkey (with a CAGR of +2.9%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest organic surface active agent and washing preparation supplying countries worldwide were the United States ($6.7B), Germany ($4.4B) and China ($3.4B), together comprising 33% of global exports. Belgium, France, the Netherlands, Italy, Poland, the UK, Spain, South Korea, Turkey and Indonesia lagged somewhat behind, together comprising a further 35%.

South Korea, with a CAGR of +3.2%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale prevails in preparations structure, amounting to 21M tons, which was near 93% of total exports in 2022. Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (858K tons) and anionic surface-active agents (excluding soap) (406K tons) followed a long way behind the leaders.

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale was also the fastest-growing in terms of exports, with a CAGR of +3.1% from 2012 to 2022. anionic surface-active agents (excluding soap) (-13.8%) and washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-20.8%) illustrated a downward trend over the same period. Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+39 p.p.) significantly strengthened its position in terms of the global exports, while anionic surface-active agents (excluding soap) and washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale saw its share reduced by -4.5% and -26.8% from 2012 to 2022, respectively.

In value terms, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($42.1B) remains the largest type of organic surface active agents and washing preparations supplied worldwide, comprising 95% of global exports. The second position in the ranking was taken by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale ($1.2B), with a 2.6% share of global exports. It was followed by anionic surface-active agents (excluding soap), with a 1.5% share.

For washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale, exports increased at an average annual rate of +4.2% over the period from 2012-2022. For the other products, the average annual rates were as follows: washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-21.0% per year) and anionic surface-active agents (excluding soap) (-14.4% per year).

Export Prices By Type

The average export price for organic surface active agents and washing preparations stood at $2,009 per ton in 2022, with an increase of 12% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exported products. In 2022, the product with the highest price was non-ionic surface-active agents (excluding soap) ($2,374 per ton), while the average price for exports of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale ($1,369 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+1.0%), while the other products experienced a decline in the export price figures.

Export Prices By Country

In 2022, the average export price for organic surface active agents and washing preparations amounted to $2,009 per ton, rising by 12% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($2,966 per ton), while Turkey ($894 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+2.7%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global market for organic surface active agent and washing preparation. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20412020 - Anionic surface-active agents (excluding soap)
  • Prodcom 20412030 - Cationic surface-active agents (excluding soap)
  • Prodcom 20412050 - Non-ionic surface-active agents (excluding soap)
  • Prodcom 20412090 - Organic surface-active agents (excluding soap, anionic, c ationic, non-ionic)
  • Prodcom 20413240 - Surface-active preparations, whether or not containing soap, p .r.s. (excluding those for use as soap)
  • Prodcom 20413250 - Washing preparations and cleaning preparations, with or without soap, p.r.s. including auxiliary washing preparations excluding those for use as soap, surface-active preparations
  • Prodcom 20413260 - Surface-active preparations, whether or not containing soap, n .p.r.s. (excluding those for use as soap)
  • Prodcom 20413270 - Washing preparations and cleaning preparations, with or without soap, n.p.r.s. including auxiliary washing preparations excluding those for use as soap, surface-active preparations

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023
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