ASEAN: Toy Market 2024

Toy Market Size in ASEAN

The ASEAN toy market totaled $X in 2022, approximately mirroring the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Toy Production in ASEAN

In value terms, toy production totaled $X in 2022 estimated in export price. The total production indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The growth pace was the most rapid in 2019 with an increase of X%. Over the period under review, production reached the maximum level at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Toy Exports

Exports in ASEAN

In 2022, the amount of dolls and toys exported in ASEAN expanded sharply to X tons, increasing by X% compared with the previous year's figure. Overall, exports recorded strong growth. The growth pace was the most rapid in 2021 with an increase of X%. The volume of export peaked in 2022 and is likely to see steady growth in the near future.

In value terms, toy exports reached $X in 2022. Over the period under review, exports enjoyed a buoyant increase. The growth pace was the most rapid in 2021 when exports increased by X% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Vietnam was the key exporting country with an export of about X tons, which recorded X% of total exports. Indonesia (X tons) ranks second in terms of the total exports with a X% share, followed by Malaysia (X%) and Thailand (X%). The following exporters - Singapore (X tons) and the Philippines (X tons) - each amounted to a X% share of total exports.

Vietnam was also the fastest-growing in terms of the dolls and toys exports, with a CAGR of X% from 2012 to 2022. At the same time, Indonesia (X%) and the Philippines (X%) displayed positive paces of growth. Malaysia experienced a relatively flat trend pattern. By contrast, Thailand (X%) and Singapore (X%) illustrated a downward trend over the same period. Vietnam (X p.p.) significantly strengthened its position in terms of the total exports, while the Philippines, Singapore, Indonesia, Malaysia and Thailand saw its share reduced by X%, X%, X%, X% and X% from 2012 to 2022, respectively.

In value terms, Vietnam ($X) remains the largest toy supplier in ASEAN, comprising X% of total exports. The second position in the ranking was taken by Indonesia ($X), with a X% share of total exports. It was followed by Thailand, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Vietnam stood at X%. The remaining exporting countries recorded the following average annual rates of exports growth: Indonesia (X% per year) and Thailand (X% per year).

Export Prices by Country

In 2022, the export price in ASEAN amounted to $X per ton, surging by X% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of X%. The most prominent rate of growth was recorded in 2013 an increase of X% against the previous year. The level of export peaked at $X per ton in 2020; however, from 2021 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Thailand ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (X%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in ASEAN

In 2022, overseas purchases of dolls and toys increased by X% to X tons, rising for the second year in a row after two years of decline. Total imports indicated a slight increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2020 indices. The most prominent rate of growth was recorded in 2015 with an increase of X% against the previous year. The volume of import peaked at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, toy imports surged to $X in 2022. Total imports indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2020 indices. The most prominent rate of growth was recorded in 2013 with an increase of X% against the previous year. Over the period under review, imports attained the maximum in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

The purchases of the three major importers of dolls and toys, namely Thailand, Indonesia and Malaysia, represented more than two-thirds of total import. Myanmar (X tons) ranks next in terms of the total imports with a X% share, followed by Singapore (X%), the Philippines (X%), Cambodia (X%) and Vietnam (X%).

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Cambodia (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest toy importing markets in ASEAN were Singapore ($X), Malaysia ($X) and Indonesia ($X), with a combined X% share of total imports. The Philippines, Vietnam, Thailand, Cambodia and Myanmar lagged somewhat behind, together accounting for a further X%.

In terms of the main importing countries, Cambodia, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in ASEAN stood at $X per ton in 2022, with an increase of X% against the previous year. Import price indicated a buoyant expansion from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, toy import price increased by X% against 2017 indices. The most prominent rate of growth was recorded in 2013 an increase of X%. Over the period under review, import prices reached the maximum in 2022 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Singapore ($X per ton), while Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :