New Zealand: Toy Market 2024

Toy Market Size in New Zealand

The New Zealand toy market contracted to $X in 2022, falling by X% against the previous year. Overall, consumption, however, recorded noticeable growth. As a result, consumption reached the peak level of $X. From 2017 to 2022, the growth of the market remained at a somewhat lower figure.

Toy Production in New Zealand

In value terms, toy production fell to $X in 2022 estimated in export price. Over the period under review, production, however, saw a modest increase. The most prominent rate of growth was recorded in 2016 with an increase of X%. As a result, production reached the peak level of $X. From 2017 to 2022, production growth remained at a somewhat lower figure.

Toy Exports

Exports from New Zealand

Toy exports from New Zealand stood at X tons in 2022, growing by X% against the previous year's figure. Over the period under review, exports, however, recorded a abrupt curtailment. The pace of growth appeared the most rapid in 2021 when exports increased by X%. Over the period under review, the exports attained the peak figure at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, toy exports surged to $X in 2022. Overall, exports, however, showed a deep setback. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. Over the period under review, the exports reached the maximum at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Australia (X tons) was the main destination for toy exports from New Zealand, accounting for a X% share of total exports. Moreover, toy exports to Australia exceeded the volume sent to the second major destination, the United States (X tons), fourfold. The third position in this ranking was taken by Fiji (X tons), with an X% share.

From 2012 to 2022, the average annual growth rate of volume to Australia amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (X% per year) and Fiji (X% per year).

In value terms, Australia ($X) remains the key foreign market for dolls and toys exports from New Zealand, comprising X% of total exports. The second position in the ranking was taken by the United States ($X), with a X% share of total exports. It was followed by Fiji, with a X% share.

From 2012 to 2022, the average annual growth rate of value to Australia amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (X% per year) and Fiji (X% per year).

Export Prices by Country

In 2022, the average toy export price amounted to $X per ton, surging by X% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of X%. The pace of growth appeared the most rapid in 2014 when the average export price increased by X% against the previous year. The export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major overseas markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Hong Kong SAR ($X per ton) and the UK ($X per ton), while the average price for exports to Cook Islands ($X per ton) and the Netherlands ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Samoa (X%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into New Zealand

In 2022, approx. X tons of dolls and toys were imported into New Zealand; which is down by X% against the year before. The total import volume increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by X%. As a result, imports attained the peak of X tons, and then fell in the following year.

In value terms, toy imports declined modestly to $X in 2022. In general, total imports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2020 indices. The growth pace was the most rapid in 2021 when imports increased by X%. As a result, imports attained the peak of $X, and then shrank modestly in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of toy to New Zealand, accounting for a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), more than tenfold. The third position in this ranking was taken by Australia (X tons), with a X% share.

From 2012 to 2022, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (X% per year) and Australia (X% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to New Zealand, comprising X% of total imports. The second position in the ranking was held by Vietnam ($X), with a X% share of total imports. It was followed by Australia, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (X% per year) and Australia (X% per year).

Import Prices by Country

In 2022, the average toy import price amounted to $X per ton, picking up by X% against the previous year. Over the last decade, it increased at an average annual rate of X%. The pace of growth was the most pronounced in 2015 an increase of X% against the previous year. The import price peaked in 2022 and is expected to retain growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were Vietnam ($X per ton) and Australia ($X per ton), while the price for Denmark ($X per ton) and China ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (X%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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